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Funding Alert|Azoma Raises $11.2M Series A — Helping Brands Get Recommended by AI Shopping Agents, Revenue Up Nearly 10x

Azoma closed an $11.2M Series A led by Puma Growth Partners, after growing revenue almost tenfold over the past year and expanding its team from 12 to 40 people. The signal: as AI shopping agents like ChatGPT and Alexa for Shopping start actually deciding which brand to recommend, brands need a new layer analogous to SEO — one measured by entirely different rules.

Funding Brief | Fragment Series A $12M

Fragment announced a $12M Series A led by FirstMark with BoxGroup participating (Fortune describes the two as co-leads); the round actually closed in mid-2025. The signal: once agents touch money, 'reconcile before you pay' becomes its own infrastructure layer.