Growth interviews don't test whether you can growth hack — they test whether you have systematic growth thinking. Core skills: growth loop design (the acquisition → activation → retention → referral flywheel), experiment design (the full hypothesis → metric → experiment → analysis process), retention strategy (finding the aha moment, designing habit loops), and using data to decide what's worth continued investment.
Metrics interviews test whether you can make decisions with numbers, not how much statistics you know. Core skills: north star metric selection logic (why this one and not that one), metric tree decomposition (finding actionable levers), funnel analysis (which step's drop-off is most worth fixing), A/B testing design and pitfalls, and judgment when facing counterintuitive data.
The unit of validation is an assumption, not an idea. Kohavi's data shows the industry median experiment success rate is ~10%, which means roughly 22% of 'winning' experiments at p<0.05 are false positives. Sean Ellis's 40% threshold has no publicly available dataset. AI product retention should be baselined at M3 rather than M0, and GRR splits from 23% below $50/mo to 70% above $250/mo.
"Adding a Cross-Encoder feels better" is not a scientific evaluation. A/B testing tells you whether a change actually works, how much it helps, and which query types benefit.