llms.txt is a convention proposed by Jeremy Howard on 2024-09-03 (the spec is now at v2): a Markdown index at your site root written for LLMs. Hand-tested across six frontend docs sites: TanStack, shadcn, Zustand, AI SDK, and Next.js all ship it; React Router is the lone 404. The companion llms-full.txt (full-text version) is live at Anthropic, Cloudflare, and others. This post covers the spec, who uses it, and why it has started to influence library selection.
AEO/GEO tools aren't a single category — they span three distinct layers: the input layer (is your website ready for AI to read), the traffic layer (how much are AI bots actually crawling), and the output layer (how is your brand mentioned in AI answers). This post maps out all three layers, from open-source self-hosted options to commercial SaaS.
Different AI engines process web pages in vastly different ways. Some only read the body; others rely on pre-built indexes. JSON-LD and schema markup are not universally effective — body content quality and structure are the only cross-platform foundations that hold.
In 2025-2026, websites need to be readable not just by humans but by AI. From llms.txt and Schema Markup to GEO and RAG ingestion pipelines, this post maps out the complete technical landscape for turning your website into an AI-consumable data source.